Client & Goal
A well-known US audio brand wanted to expand its market share in the competitive open-ear audio category.
Their goal was to launch a new bone conduction headphone that strongly reflected their brand identity and appealed to the specific tastes of the North American market.
Challenges & Requirements
Strong Brand Identity
The product required extensive customization—including LOGO printing, unique chassis color (Pantone-matched), and bespoke packaging—to align perfectly with their existing product family.
Market Differentiation
A custom Bluetooth pairing name was needed to reinforce brand recognition from the very first interaction.
Localized Sound Signature
The audio profile needed to be specifically tuned to match American consumer preferences, which typically favor a deeper, more powerful bass response.
Our Solution & Results
We provided a comprehensive OEM customization service that covered every aspect of the product.
The tailored LOGO, color, and packaging design made the product stand out on retail shelves and reinforced the brand’s premium positioning.
By fine-tuning the EQ curve to enhance the low-frequency response, the product’s sound signature received overwhelmingly positive feedback from users.
The custom Bluetooth name provided a seamless, branded user experience.
Value Delivered
Our OEM partnership enabled the client to successfully launch a highly differentiated product in the North American market.
The tailored design and localized sound tuning strengthened their brand identity, increased consumer loyalty, and led to a significant boost in sales, solidifying their position in the open-ear audio sector.