In May 2025, ZDEER was officially certified by Frost & Sullivan as the number one hearing aid brand for online sales in China.
This ranking is based on online sales data from mainland China’s hearing aid market throughout 2024.
This milestone is more than a sales victory; it’s a signal of a paradigm shift in the industry.
As a medical device category, hearing aids hold immense market potential.
According to China’s 7th National Population Census and the “Report on the Status and Development Trends of Hearing Health in China,” approximately 120 million elderly individuals in the country suffer from varying degrees of hearing impairment.
Faced with such a massive user base, traditional hearing aids are increasingly unable to meet modern demands for comfort, aesthetics, and versatility across different usage scenarios.
ZDEER’s blockbuster product was born from this insight.
Instead of adopting conventional in-ear (air conduction) or Behind-the-Ear (BTE) structures, ZDEER partnered with ALOVA for the in-depth design and manufacturing of a bone conduction hearing aid—a truly open-ear hearing solution.
A Truly Open, Comfortable, and Widely Adaptable Bone Conduction Hearing Headset
The core product launched through the ZDEER and ALOVA partnership is not a traditional in-ear or BTE device, but an open-ear bone conduction hearing headset.
It utilizes directional bone conduction technology to transmit sound to the cochlea via the temporal bone, bypassing the middle ear.
This significantly enhances wearing comfort and auditory clarity, making it especially suitable for users who find in-ear devices uncomfortable or have middle ear conditions.
Compared to traditional hearing devices, this product offers several key technological advantages:
- Truly Open-Ear Design: With no earbuds and no pressure points, the ear canal remains completely open.
- This allows for long-term wear without the sensation of a foreign object, drastically reducing risks of pain, moisture buildup, and infection.
- Superior Environmental Awareness: Bone-conducted sound does not block external ambient noise.
- Users can hear conversations clearly while naturally perceiving background sounds like traffic, ensuring greater safety and peace of mind.
- Directional Bone Conduction + Digital Noise Reduction: Precision sound transmission is directed solely to the user.
- Combined with voice enhancement and noise-canceling algorithms, it delivers a clearer communication and listening experience.
- Discreet and Modern Aesthetics: The design moves away from the “elderly” stigma of traditional BTE devices, making it a more appealing choice for style-conscious young and middle-aged users.
In terms of hearing loss suitability, the device is especially effective for:
- Conductive Hearing Loss: (e.g., otitis media, perforated eardrum, narrow ear canal).
- The bone conduction pathway bypasses the affected middle ear area to directly stimulate the cochlea.
- Mild to Moderate Sensorineural Hearing Loss: Through sound compensation and EQ adjustment strategies, the device amplifies key speech frequencies for improved communication.
- Mixed Hearing Loss: Users with damage to both air and bone conduction pathways can still achieve a significant degree of hearing compensation.
It is also an ideal solution for users with the following needs:
- Professionals and active seniors who communicate frequently.
- Younger users who require hearing assistance but are averse to the appearance of traditional aids.
- Scenarios requiring both hearing compensation and safety, such as commuting, cycling, or outdoor sports.
By integrating bone conduction technology with audiological principles, ALOVA has successfully delivered a solution “Customized for the Brand, Designed for the User.”
This product stands as a landmark achievement in ZDEER’s expansion into the hearing health market.
Why ZDEER Chose ALOVA: What This Means for Your Brand
When ZDEER decided to enter the hearing aid market, they identified three critical pain points of traditional devices: poor comfort, outdated design, and high cost.
Their vision was to create a “next-generation open-ear hearing aid” that offered a superior wearing experience, appealed to younger users, and delivered genuine medical-grade assistance.
They chose ALOVA—not only for our robust manufacturing and delivery capabilities but also for our deep expertise in open-ear bone conduction technology and our proven track record of successfully executing high-barrier audio hardware projects.
Throughout the project lifecycle, ALOVA provided end-to-end, highly collaborative solution support, including:
- Acoustic Solution Design: We customized a directional bone conduction acoustic system paired with a multi-band voice enhancement algorithm, tailored to the auditory characteristics of the target demographic (middle-aged and elderly users with mild-to-moderate hearing loss).
- This ensures crucial speech frequencies are clear and intelligible while mitigating common bone conduction issues like sound leakage and excessive vibration.
- Structural and Ergonomic Design: From the angle of the ear hook to the placement of the transducer and the direction of vibration, we optimized every micro-structure to help ZDEER create a headset that is non-intrusive, secure, and comfortable for long-term wear, addressing the common aversion to the “foreign object sensation.”
- Joint Electronic & PCBA Development: We utilized ALOVA’s proprietary low-power bone conduction amplifier module and collaborated on mainboard tuning, electromagnetic interference (EMI) control, and Bluetooth protocol compatibility to ensure the device met high standards for audio quality, battery life, and call performance.
- User-Centric Testing and Iteration: ALOVA facilitated three rounds of closed-beta testing with an early seed user group.
- We rapidly collected feedback on wearing comfort, speech recognition clarity, and charging convenience to iterate and refine both the hardware and algorithms.
- Stable Mass Production, from Prototype to Shipment: We established a dedicated assembly line for hearing aids at our factory and implemented a comprehensive, multi-stage testing protocol covering acoustics, water resistance, and Bluetooth compatibility.
- This rigorous process ensured the product launched with zero quality-related returns.
The final product not only earned widespread market and user acclaim but also catapulted ZDEER to a leading position in the online hearing aid market.
ALOVA’s Unique Advantage: A History of Technological Firsts
At ALOVA, we have spent the last six years focused on the in-depth development of open-ear audio products.
Rather than following market trends, we believe in technological foresight and practical engineering.
- 2019: While the market was focused on bone conduction, we pioneered one of the first open-ear air conduction headsets.
- 2021: We launched our bone conduction hearing aid products, providing a lightweight and cost-effective compensation solution for individuals with mild-to-moderate hearing loss.
- 2023: We expanded into the athletic training space, designing waterproof coaching communication tools with voice guidance for swimming instructors.
Every product breakthrough is the result of market insight, user focus, and engineering excellence.
Designed for Performance, Built for Brands
ZDEER’s success is not an anomaly; it is the direct result of a deep, collaborative hardware partnership.
This level of support is available to other brands.
ALOVA specializes in the development and manufacturing of:
- Bone Conduction & Air Conduction Sports Headphones (IPX5-IPX8)
- Open-Ear Hearing Aids
- Open-Ear Swimming Headphones
- Call Center & Customer Service Headsets
- Helmet-Integrated Bone Conduction Audio
- Bluetooth Audio Smart Glasses
We are a one-stop solutions provider for open-ear headsets, offering a full suite of services from industrial design and prototyping to electronics engineering, acoustic tuning, and international certification.
Our Facility:
- 6,000 square meter factory floor
- 300,000 unit monthly production capacity
- Certifications: ISO9001, BSCI, ISO14001
- Product Compliance: CE, ROHS, FCC, UN38.3, etc.
We are recognized by our clients not only for our reliability but also for our core strengths:
- Rapid & Responsive Communication
- Flexible & Collaborative Partnership
- An Engineering-Driven Approach
- Strong Industrial Design & Patent Capabilities
A Look Inside Our R&D and Testing Facilities
Innovation is built on a foundation of rigor.
Our production is backed by a complete ecosystem of acoustic and environmental testing equipment, including:
- Professional B&K HATS (Head and Torso Simulator)
- Frequency Response Curve Testers
- Waterproof & Air Pressure Test Chambers
- Long-Cycle Battery Aging Test Systems
Our labs are managed by engineers with over a decade of audio experience.
Every product must pass a multi-stage validation process before shipment, including RF testing, waterproof testing, cosmetic inspection, and acoustic tuning.
Meeting the Diverse Needs of Today’s Hearing Market
The audiology market is evolving rapidly.
A growing number of users demand products that are:
- Non-invasive and comfortable to wear.
- Able to maintain situational awareness.
- Affordable and aesthetically pleasing.
Consequently, open-ear designs are becoming the preferred choice for:
- Active seniors seeking safety and comfort.
- Working professionals who need to balance communication with environmental perception.
- Coaches and swimming instructors requiring voice-assisted training tools.
- Cyclists, runners, and urban commuters.
ALOVA’s modular platform enables us to rapidly adapt features and industrial designs to meet the specific needs of these diverse user groups.
ZDEER’s Success is Just the Beginning
The ZDEER story is a powerful case study: when the right product vision meets a mature and capable manufacturing partner, a market-defining product can be brought to life with speed and precision.
Globally, a growing number of brands, retailers, and medical technology companies are searching for the next generation of open-ear hearing solutions.
ALOVA is ready to be their trusted technology partner.
Whether you require a solution based on a standard platform or a fully customized design, we can guide you from concept to mass production.
Let’s Build Your Next Hearing Device Together.
Contact us: [email protected]
Visit our website: www.alovaaudio.com
